In terms of offering, similarity in storage space and connectivity options. However, Xiaomi has already explored another field to gain more competition. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. *Average returns of all recommendations since inception. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. Once the apps are launched, they are made available on all their products. The brand can continue focusing on geographic expansion. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Xiaomi competitor analysis. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. 4 ). Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Samsung held a 18% market share, with Apple making up the top three with 14%. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. Xiaomi or Apple two innovation strategies for China. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Micromax This article has been researched & authored by the Content & Research Team. Sophisticated investors, who have witnessed. The idea behind it was to provide innovative solutions for everyone. COMPETITOR ANALYSIS. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. More than 20,000 people are employed with the company, 4. Per second sale is mind-boggling. Macroaxis can help you discover thousands of investment opportunities in different asset classes. 2. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. 3. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. By understanding Xiaomi Corp's . Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. To do so, you would: Step 1: Use Google to compile a list of your competitors. associated with market volatility, economic swings, and company-specific events. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Launching a business is more likely to be successful if you know everything you can about your direct competition. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Partnerships with telecom companies can help the brand grow, 3. 4. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Whirlpool 10. A correlation of -1.0 means that prices move in opposite directions. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Thus, they are a huge threat to Xiaomi. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. . This helps it in reaching out to more and more customers. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Philips 12. Xiaomi, by comparison, still generates about 90% of its sales from China. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. The content on MBA Skool has been created for educational & academic purpose only. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Xiaomi News See all articles Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Have you found what you were looking for? The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Xiaomi Gaining Share At The Expense Of Rivals . This report stays updated. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Apple has a worldwide market share of 22.35%. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. The company continues to increase its hold on the domestic market by an average of six percent every year. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. (SPACs), Transportation, Infrastructure & Logistics. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Horwitz, J. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Perception of the brand is still not at par with samsung, lg etc. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. But opting out of some of these cookies may have an effect on your browsing experience. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Micromax. Nokia Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. . About Xiaomi. Offers sharpest and best display among its competitor phones, 5. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. 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