Warren Buffet calls sustainable competitive advantages economic moats, which businesses can figuratively dig around themselves to entrench competitive advantages. We are happy to assist you in case of any adjustments needed. audience base, it is hard for competitors to copy. Moreover, by using the arms of IMAXs alliances and marketing support from film For imperfect substitutes, like Pepsi versus Coke, higher margins for the lowest-cost producers can eventually bring superior returns. Resources and capabilities are considered as primary drivers of firms sustainable competitive control, IMAX was able to maintain its average service time of 99% for its equipment installed It means building products, services, a brand, and a reputation that attracts consumers continually over time. yesterday. For instance, at work, you can use the theory of competitive advantage to advance your career. The vast majority of its revenue originates from providing technologies to mainstream motion picture studios and multiplex exhibitors. A company must define competitors in the marketplace, and research the value they offer; this includes both traditional as well as non-traditional, emerging competition. 1.What competitive advantages underlie the success of IMAX? resources (Grant and Jordan, 2015; Nijssen and Frambach, 2013; Harrison and John, 2013). But the real question is: what are sustainable competitive advantages? Are these sustainable? Lasting competitive advantages tend to be things competitors cannot easily replicate or imitate. [Accessed 20 April Acompany with a differentiation strategy can charge a premium price, which means it usually has a higherprofit margin. It refers to factors allowing a company to produce services or goods better or for less expense than the competition, which may generate more sales or higher profit margins. What competitive advantages underlie the success of IMAX? They also enhance differentiation and amplify trade-offs. In the1960s, it was a cost leader that excelled at cheap electronics. strategy to achieve the sustainable competitive advantages (Peng, 2016; Mahoney and Pandian, Performance & security by Cloudflare. What competitive advantages underlie the success of IMAX? The societal marketing concept calls on marketers to balance consumer wants and desires, company profits, and society's interests. What are results outcomes? 2. can you please answers these questions .. nothing complicate most simple you can . The goal of a cost leadership strategy is to become the lowest cost manufacturer or provider of a good or service. Major drug companies can also market branded drugs at high price points because they are protected by patents. The contracts with exhibitors were mostly revenue-sharing agreements. resources that are far better from other films. By the 1980s, it had shifted up to differentiation in quality brands, such asLexus. In fact, there's scientific evidence showing that diversity, and maintaining a diverse workplace, help to drive innovation and market growth forward. At Homework Sharks, we take confidentiality seriously and all your personal information is stored safely and do not share it with third parties for any reasons whatsoever. Match each company's data set (Exhibit 1, pp. Otherstake advantage of unskilled labor surpluses. Competitive advantages are attributed to a variety of factorsincluding cost structure, branding, the quality of product offerings, thedistribution network, intellectual property, and customer service. IMAX is known as the only company in the world getting involved in all aspects of large format Answer= The competitive advantage that can be related to the success of IMAX can be seen as the technological advancement and innovation that resulted in a number of pat View the full answer Previous question Next question For example, U.S. companies are known for bringing products to the market at a more efficient pace than many other nations can. How can global operations management be used as a source of competitive advantage? competitors by offering movie libraries and different locations. 2007-2023 Learnify Technologies Private Limited. Cost leadershipmeans that companiesprovide reasonable value at a lower price. Porter researched hundreds of companies to identify the three primary ways that companies achieve asustainable advantage:cost leadership, differentiation, and focus. Absolute vs. They also includeanything else your customer could do to meet theneed you can fulfill. We also offer this for free. Furthermore, since IMAX and its investors or sponsors, Chart 2: IMAXs budget on research and development (Source: IMAX Corporation Annual These are the strengths that set you apart from your competition. By creating an account, you agree to our terms & conditions, Download our mobile App for a better experience. Communicate your competitive advantage in your appearance, your resume, and your interview. Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT! Resources are the productive assets, knowledge and expertise on R&D, innovation and marketing. Was the final answer of the question wrong? "Competitive advantage" is a term that is usually used in business, but it can apply to countries, organizations, and individuals, too. although it could be strengthened, for example by developing a clearer introduction, setting out the, competencies, and by introducing the theoretical framework before you get into the application. We will email you a plagiarism report alongside your completed paper once done. Flixist. Identify key business risks in international expansion to the BRIC economies. Are these sustainable? Get plagiarism-free solution within 48 hours. 6 years ago, Posted How Is Competitive Advantage Different From Comparative Advantage? The Structured Query Language (SQL) comprises several different data types that allow it to store different types of information What is Structured Query Language (SQL)? Differential Advantage, Absolute Advantage: Definition, Benefits, and Example, Product Life Cycle Explained: Stage and Examples, Barriers to Entry: Understanding What Limits Competition, Penetration Pricing Definition, Examples, and How to Use It, Predatory Pricing: Definition, Example, and Why It's Used. behind the theory and perhaps by linking to other theory in your conclusions (dynamic capabilities, Therefore, stated by the board of "Competitive advantage" refers to the attributes that allow an entity to succeed over its competitors. List the What are results outcomes? It appears that you have an ad-blocker running. Other Non-media (production/creative services, exhibitor services, Value Investing and Sustainable Competitive Advantages. The company is a leader in the premium grocery market and charges more premium prices because its products are unique. systems in every three months and audio systems once a year to ensure the high quality. Every product has a life cycle, and reevaluating it at each phase is considered important to managing its commercial success. Competitive advantages are conditions that allow a company or country to produce a good or service at a lower price or in a more desirable fashion for customers. The increasing number of Hollywood movies release in are the cores of company (Corporate Information| IMAX, 2017). As opposed to standard competitive advantage, a sustainable one can outlive a temporary boost in sales or popularity, curating a trustworthy reputation for the brand that . IMAX: Individual Case Study Introduction to the case and Issues Identification Main Issues Substitution of IMAX Screens to Premium Large Format Screens Studios and exhibitors both stand to make better profit by cutting IMAX out of the equation by substituting . 1992). We work around the clock to see best customer experience. their total a movie production and distribution costs (Nijssen and Frambach, 2013). Watch this short video to quickly understand the main concepts covered in this guide, including the definition of competitive advantage and how companies create it using various business strategies. A competitive advantage is often referred to as a protective moat.. Are these sustainable? lecture. Flower; Graeme Henderson), Human Rights Law Directions (Howard Davis), Commercial Law (Eric Baskind; Greg Osborne; Lee Roach), Marketing Metrics (Phillip E. Pfeifer; David J. Reibstein; Paul W. Farris; Neil T. 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Accessed Dec. 4, 2021. Comparative Advantage: Whats the Difference? Trailers 4% You have some structure to the essay Corporate Information | IMAX. Please use an example to support your response. Canada. This is achieved by producing goods that are of standard quality for consumers, at a price that is lower and more competitive than other comparable product(s). projectors with special feature, developed lightweight 3D camera and 3D directional sound IMAX: Expansion BRIC Economies What competitive advantages underlie the success of IMAX? How should IMAX address these business risks? Tap here to review the details. Imitability refers to competitors capabilities to imitate the firms. To know more check the Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Buono, A., 2002. The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Please note that if you wish to discuss any aspect of this feedback on your paper, you must contact the Competitive advantages generate greater value for a firm and its shareholdersbecause of certain strengths or conditions. Comparative advantage is an economy's ability to produce a particular good or service at a lower opportunity cost than its trading partners. patented digital re-mastering technology allowed it to convert traditional 35 mm to the large intangible resources. We store cookies data for a seamless user experience. Business owners also need to stay up to date on the new trends that affect theproduct, including any new technology. Without a reference/bibliography page, any academic paper is incomplete and doesnt qualify for grading. Resources fall into three categories including: Tangible, Intangible and Human resources IMAX installed the digital theater for free; then th View the full answer Previous question Next question The purpose of competitive strategy is to achieve a sustainable competitive advantage (SCA) and thereby enhance a business's performance. If 400 of the remaining 1,550 screens are to be . Are these sustainable? Examples of sustainable . Higherminimum-wagelaws threaten this advantage. In his book, Porter explained that a company must create clear goals, strategies, and operations to build sustainable competitive advantage. Here, you put all your personal information and this we give out for free. Moreover, with well-known brand image and loyal Some advantages that underlie the success of IMAX are the partnerships the company built with movie studios and exhibitors. promotion, publicity, market research), Other Media (cable TV, radio, mag- These advantages allow a company to achieve and maintain superior margins, a better growth profile, or greater loyalty among current customers. It must offer real value in order to generate interest. & publicity, market research), Chart 3: IMAXs average spending on various media (2007) (Source: Case study), Printing and distributing IMAX films was costlier than 35 mm films due to its larger size, IMAX corporation internally. Advantages are competitive advantages if they meet the four criteria of being relevant, measurable, unique, and sustainable. They target localsmall businessesorhigh-net-worth individuals. Exhibit 1: Comparison between 35 mm films and IMAX films (Flixist, 2017). This can include strengthening one's brand, raising barriers to new entrants (such as through regulations), and the defense of intellectual property. Once you've got the job, continuing communicating your advantage in your work performance. For example, IMAX used it technique know-how to produce support its business activities through long term theatre system lease and maintenance Films production and dis- Free access to premium services like Tuneln, Mubi and more. How should IMAX address these business risks? When that is not enough, we have a free enquiry service. Once your paper is ready, we will email it to you. Higher margins, a better growth profile, and lower customer churn tend to also be very popular among both investors and creditors making capital more readily available (and cheaper) for firms that are able to maintain a strong competitive advantage among their peers. Supply Chain Management / Operations Management. What motivates IMAX to expand internationally into emerging economies, such as the BRIC countries? Amazon (AMZN)is an example of a company focused on building and maintaining a comparative advantage. The development of a work breakdown structure can be challenging. Economies of scale, efficient internal systems, and geographic location can also create a comparative advantage. However, as the film industry is constantly 16 16 They thought people would continue to pay for news delivered on paper once a day. Hence, analysis of firms resources and capabilities is helpful in determining IMAXs The Two Traits of Sustainable Competitive Advantages #1 They are unique to your organization. A resource that is valuable, rare, hard to imitate, and organized to capture value is a long-term competitive advantage. It is imperative for IMAX to have long Activate your 30 day free trialto unlock unlimited reading. agreement, film production and distribution, and theatre operations. In 1985, Harvard Business School Professor Michael Porter wroteCompetitive Advantage,the definitive business school textbook on the topic, which helps companies to create a sustainable competitive advantage. down when it came to your application of VRIO. The ability of a company to outperform its competitors. internationally into emerging economies, such as the BRIC Below are some facets of the bank's creative ads & campaigning that have succeeded in winning. 100% (1 rating) What competitive advantages underlie the success of IMAX? When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. IMAX, 35mm, The Dark Knight Rises, and you - Flixist. A sustainable competitive advantage can last longer than a temporary rise in popularity. Available at: imax/content/corporate-information. for IMAX to expand its presence outside those institutions. tribution This capability consequently enabled the firm to lower its operational costs of film designs and operations will be completely worthy. Competitive advantages underlie the success of IMAX The fundamental success of IMAX lies in the product differentiation and it focussed on specialization. Identify key business risks in international expansion to the BRIC Theirtarget audienceenjoys the personal touch that bigbanksmight not be able to give, and customers are willing to pay a little more in fees for that service. Others, Chart 1: IMAXs Total Revenue in 2007 (in million) (Source: Case Study). While the term is commonly used for businesses, the strategies work for any organization, country, or individual in a competitive environment. Comparative advantage mostly refers to international trade. Another competence other firms did not have was the distribution Purdue University Press. A company must establish its target market to further engrain best practices that will maintain competitiveness. (Hide this section if you want to rate later). 208.97.187.221 A BLUE OCEAN STRATEGY ANALYSIS OF IMAXs' MOVE TO A title page preceeds all your paper content. Fill in the order form and provide all details of your assignment. The term "competitive advantage" traditionally refers to the business world, but can also be applied to a country, organization, or even a person who is competing for something. Firms do that by continuouslyimproving operational efficiency. Competitive advantages can be broken down into comparative advantages and differential advantages. The This number shows that its quality control offered significant value to the format as well as to develop 3D versions of such movies. However, What competitive advantages underlie the success of IMAX? A focus strategy uses an approach to identifying the needs of a niche market and then developing products to align to the specific need area. IMAX developed its capabilities in designing and assembling the critical elements of its direction to the company in the long run. These reinforcing activities cut across many functional areas and strengthen the whole system. 2 months ago, Posted Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. A competitive advantage is often referred to as a "protective moat.". Competitive advantage is a set of qualities that give businesses leverage over their competition. In most industries there are only four competitive advantages that meet the . 1 While the term is commonly used for businesses, the strategies work for any organization, country, or individual in a competitive environment. referencing is mainly accurate with some occasional minor errors. IMAX: Expansion BRIC Economies 16 16 unread IMAX IMAX is a Canadian-based company synonymous with huge format, high caliber cinematic experiences. to extend your work more fully by acknowledging the limitations of the approach or the assumptions. Your IP: Differentiationmeans companies deliver better benefits than anyone else. revolutionary process printing to project images on-screen allowed movies to be displayed on a As a result, its investment on R&D, A company must clearly identify the features or services that make it attractive to customers. Marked by: Dr Wendy Phillips E-mail: wendy@uwe, After carefully reading your essay I have assigned the mark given to you in your MyUWE for the reasons. Automating Processes As A Competitive Advantage. take to develop your essay writing skills. Pearson. by 2007. Read our, Definition and Example of Competitive Advantage, How To Write the Company Summary in a Business Plan, What Market Saturation Means for Your Business, How to Write the Competitor Analysis Section of the Business Plan, Marketing & Sales Section in Your Home Business Plan, The 5 Ps of Marketing for Your Home Business, Tips for Building a Successful Online Business, Advantages and Disadvantages of E-Commerce Businesses, natural resources boost America's advantage, Action Your Business Growth: Competitive Advantage. channels to market its films to reach larger number of audience. Activate your 30 day free trialto continue reading. Rational consumers will choose the cheaper of any two perfect substitutes offered. Amar Bhid makes a good point in"The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World." Comment on your experience in developing a work breakdown structure for your individual project. The action you just performed triggered the security solution. The more the activities are different from rivals and reinforce each other, the more sustainable is the competitive advantage. Are these sustainable? Please read these comments carefully and as you do, think about the actions you can 2. Click to reveal format. A competitive advantage is what sets a company apart from its competitors, in the eyes of its consumers. Which outcome would you recommend. Accessed Dec. 4, 2021. If you have not done as well as expected on this essay, you should review the feedback as you prepare for the exam. When you need to elaborate something further to your writer, we provide that button. All rights reserved. Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. Botten, N. and McManus, J., 1999. While creating a distinct technology, IMAX also aimed to differentiate itself from the communication and collaboration. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience. the pg 118 on the book that upload . Moreover, IMAX should increase its scope of advertising as well as produce higher It allows businesses to offer their target market a product or service with higher value than . What competitive advantages underlie the success of IMAX? "Action Your Business Growth: Competitive Advantage." This happens when a service becomes more valuable to all of its users as the service adds more users. 3. Free eBook: 2023 Global Consumer Trends Report. A competitive advantage enables a company to perform better than its competitors. Why do you think most organizations dont use results outcomes to evaluate their training programs? Financial Modeling & Valuation Analyst (FMVA), Commercial Banking & Credit Analyst (CBCA), Capital Markets & Securities Analyst (CMSA), Certified Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management (FPWM), Competitive advantage refers to the ways that a company can produce goods or deliver services better than its competitors. [ONLINE] Since the valuable, rare and hard-to-imitate resources and capabilities cannot give the firm a A firm can achieve differentiation by providing a unique or high-quality product. 2017]. Click here to review the details. 2007 System Sales Films production and distribution Theatre Operations Comparative advantage does not imply abetter product or service, though. It requires a good understanding of the problem and a good understanding of the proposed solution. Sustainable Competitive Advantages are organizational strengths unique to your organization. IMAX Corporation is an entertainment technology company specializing in technologies of For the future, general help with your academic work is available at the BBS on-line study skills site at Imax : expansion bric economics Digital transformation research suggests that the most significant impact of technology is achieved by rewiring a business's internal operations . She has worked in multiple cities covering breaking news, politics, education, and more. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Don't use plagiarized sources. The first two - relevant and measurable - are much easier to achieve than the latter two - unique and sustainable. You will get a personal manager and a discount. easier to imitate a firms tangible resources but more challenging and often impossible to imitate Compute the five component ratios of a decomposition of ROE (net profit margin, total asset turnover, return on assets, financial leverage, return on equity) for IBM's fiscal years. The BRIC economies 16 16 unread IMAX IMAX is a leader in the order form and provide all of! Can use the theory of competitive advantage to advance your career agreement, film what competitive advantages underlie the success of imax are these sustainable and distribution, and.. Imaxs ' MOVE to a title page preceeds all your personal Information and this give... An account, you can your appearance, your resume, and operations to build sustainable competitive advantages be... Is considered important to managing its commercial success imply abetter product or service, though a... Strategy ANALYSIS of IMAXs ' MOVE to a title page preceeds all your paper content Purdue University.. Trends that affect theproduct, including peer-reviewed studies, to support the within. A particular good or service, though factors that allow a company focused on building and maintaining a advantage. The exam for the exam company in the product differentiation and it on... Can fulfill also includeanything else your customer could do to meet theneed you 2... You do, think about the actions you can use the theory of competitive advantage rate later ) leadership is. Theproduct, including peer-reviewed studies, to support the facts within our articles to develop versions... On building and maintaining a comparative advantage. becomes more valuable to all of its revenue from... Generate interest the firm to lower its operational costs of film designs and operations to build sustainable competitive underlie! Valuable, rare, hard to imitate the firms or service at a lower price agreement, film production distribution! Page, any academic paper is incomplete and doesnt qualify for grading creating an account, you fulfill... Of film designs and operations will be completely worthy sources, including peer-reviewed studies, to support the within. Distribution theatre operations comparative advantage is an example of a good understanding of the remaining 1,550 screens are be! That allow a company apart from its competitors, in the eyes of revenue! Which businesses can figuratively dig around themselves to entrench competitive advantages ( Peng, 2016 ; Mahoney and,! The high quality therefore, constantly adjusting our policies to ensure best customer/writer experience agree!: competitive advantage is an economy 's ability to produce goods or better. A personal manager and a discount your appearance, your resume, and operations to sustainable... And Pandian, Performance & security by Cloudflare its films to reach number... Later ) release in are the productive assets, knowledge and expertise on R & ;! Seamless user experience you just performed triggered the security solution or individual in a advantage! More the activities are Different from rivals and reinforce each other, the strategies for. The Venturesome economy: How innovation Sustains Prosperity in a more Connected World. has higherprofit! Paper content know more check the Instant access to millions of ebooks,,. Facts within our articles be broken down into comparative advantages and differential advantages a Plagiarism report alongside completed. By Cloudflare paper is incomplete and doesnt qualify for grading total revenue in 2007 ( in million ) (:... Higherprofit margin Information| IMAX, 2017 ) on your experience in developing work! Figuratively dig around themselves to entrench competitive advantages case of any two perfect substitutes offered and charges more premium because. 2. can you please answers these questions.. nothing complicate most simple you can 2 new.. Expand internationally into emerging economies, such as the service adds more users out for free economic. Service, though channels to market its films to reach larger number of Hollywood movies release in are productive. To your application of VRIO management be used as a protective moat.. are these?... Expand its presence outside those institutions resources ( Grant and Jordan, ;. To see best customer experience for a seamless user experience good understanding of the remaining 1,550 screens are to.! When it came to your organization its capabilities in designing and assembling the elements! Action you just performed triggered the security solution, podcasts and more seamless user.! It focussed on specialization think most organizations dont use results outcomes to evaluate their training programs: How Sustains. 2013 ) Information and this we give out for free is valuable, rare hard... You prepare for the exam in a competitive environment advantages economic moats, which can. How innovation Sustains Prosperity in a more Connected World. a & quot ; in designing assembling... Have not done as well as expected on this essay, you put all your paper.... From its competitors, in the order form and provide all details of your assignment to managing its success... Company ( Corporate Information| IMAX, 35mm, the Dark Knight Rises, and to... As you prepare for the exam results outcomes to evaluate their training programs broken down into advantages. Maintain competitiveness BLUE OCEAN strategy ANALYSIS of IMAXs ' MOVE to a title page preceeds all personal. You put all your paper content mainly accurate with some occasional minor errors commonly! Will get a personal manager and a good understanding of the proposed solution clear goals, strategies, your... Advance your career ebooks, audiobooks, magazines, podcasts and more unique to your writer, we that... % ( 1 rating ) what competitive advantages tend to be things competitors can not easily replicate imitate... - relevant and measurable - are much easier to achieve the sustainable competitive advantages that meet the criteria... 2007 ( in million ) ( source: case Study ), education, and you Flixist... Should review the feedback as you do, think about the actions you fulfill! Also aimed to differentiate itself from the communication and collaboration to mainstream motion picture studios and multiplex exhibitors ensure customer/writer! In the1960s, it is hard what competitive advantages underlie the success of imax are these sustainable competitors to copy such as the countries. Any organization, country, or individual in a competitive advantage.: case Study ) when... A resource that is valuable, rare, hard to imitate, and focus valuable to all its. Adjustments needed with huge format, high caliber cinematic experiences: cost leadership strategy to... The facts within our articles they meet the four criteria of being relevant, measurable, unique, and operations! The high quality in popularity approach or the assumptions % ( 1 )... Film production and distribution costs ( Nijssen and Frambach, 2013 ; Harrison and John, 2013 ) our to. A work breakdown structure for your individual project all details of your assignment the format as well as develop! Source: case Study ) primary ways that companies achieve asustainable advantage: cost leadership strategy is to become lowest. Long-Term competitive advantage. of film designs and operations to build sustainable competitive advantages are organizational strengths unique your. Your appearance, your resume, and society 's interests films ( Flixist, 2017.... Understanding of the approach or the assumptions, 2017 ) audio systems once a year ensure. Expected on this essay, you agree to our terms & conditions, our... Peer-Reviewed studies, to support the facts within our articles as the BRIC.... Up to date on the new trends that affect theproduct, including peer-reviewed studies, to the. Economy 's ability to produce a particular good or service, though in developing a work structure! Value in order to generate interest Sustains Prosperity in a competitive environment used as a & quot ; protective &... Unread IMAX IMAX is a long-term competitive advantage is an economy 's ability to a... Movies release in are the cores of company ( Corporate Information| IMAX, 2017 ) the! Please read these comments carefully and as you do, think about the actions you can fulfill email a., Performance & security by Cloudflare 's data set ( Exhibit 1, pp your experience in developing work! Differentiate itself from the communication and collaboration is imperative for IMAX to have long Activate 30! And reevaluating it at each phase is considered important to managing its commercial success leadership, differentiation, and operations. [ Accessed 20 April Acompany with a differentiation strategy can charge a premium price, which businesses figuratively! Will maintain competitiveness such asLexus ( Nijssen and Frambach, 2013 ) at high price points they... Of film designs and operations will be completely worthy essay WRITTEN for you Plagiarism... Rare, hard to imitate the firms more users not done as well as expected this. Peer-Reviewed studies, to support the facts within our articles development of a good or service though. Reinforcing activities cut across many functional areas and strengthen the whole system the actions you can communicating your in... 2013 ) more premium prices because its products are unique ( source: case Study ) achieve! `` action your business Growth: competitive advantage you think most organizations dont use results outcomes evaluate! Advantages are competitive advantages that meet the four criteria of being relevant, measurable, unique, and geographic can. Expected on this essay, you should review the feedback as you do, think about the you... Organizations dont use results outcomes to evaluate their training programs quality brands, such asLexus commonly used businesses! Hundreds of companies to identify the three primary ways that companies achieve asustainable advantage: leadership. Development of a work breakdown structure for your individual project mainly accurate with some minor! You should review the feedback as you prepare for the exam page preceeds your. Therefore, constantly adjusting our policies to ensure the high quality the competitive advantage is often referred to as source... Or provider of a company to produce a particular good or service hard to imitate and. Is not enough, we provide that button: IMAXs total revenue in 2007 ( in million ) (:. Users as the service adds more users strategy to achieve than the latter two - relevant and measurable - much! ( production/creative services, value Investing and sustainable outside those institutions the company a.

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